Crowlees CE (c) Junior & Infant School
Core values display graphics
Crowlees CE (c) Junior & Infant School worked with their pupils, staff and Governors to produce 8 core values that capture the ethos of their school. The first letter of each value spells out the name of the school – Crowlees. The school wanted an eye-catching way to display their new values which is engaging and child-friendly to remind everyone in school of these values.
The design features their new crow characters – Mo-Crow and Jo-Crow helping the children relate to and understand the new values. The vibrant colours are appealing to the pupils and complement the school colours and branding. The school loved these wall graphics so much that they commissioned us to produce reception graphics to welcome visitors to their school and communicate their school mission statement and values to all visitors to the school.
We began by working with all the stakeholders in school to articulate our values. We worked with children, parents, staff and Governors to come up with our 8 values that fitted the school name.
We then wanted to make these visible and memorable for all ages, and to create a school ‘character’ to help the younger children in particular to relate these values to their everyday behaviour.
We worked with Kathryn to produce the ‘Crowlees Crow’, which then developed into a girl crow and a boy crow – whom the children named in a competition as Mo Crow ad Jo Crow.
The crows are displayed around school, and used on all school correspondence to epitomise the values of Crowlees.
Using the Crowlees Values and crow design has meant that all the values are understood are memorable and meaningful for all ages, and used consistently by all adults in school to promote positive behaviour and Christian values.