Conisbrough Ivanhoe Primary Academy
A new logo for Ivanhoe
When the school was planning to convert to an academy, the headteacher asked the children to design the new school logo and short-listed nine of their designs. These were of very different standards as the children are aged between 4 and 11 years old and he wanted all of their ideas to be given an equal chance of being chosen as their new logo. Joe Brian (the Headteacher) asked School Postcards to translate these to consistent, professional looking logos which he posted on his blog and asked the children and parents to vote for their favourite design. The most popular one became the school’s new logo.
The chosen logo design is vibrant and appealing and works brilliantly across a whole range of items that we have designed for the school to develop a strong identity and sense of selfhood for the school.
“In all, we have 16 items that have been designed by Kathryn from our tiny logo on our school uniform to our largest Mission Statement Sign and what has happened almost without our realising it is that they have become the symbol of our identity because all the great things we do are expressed in the same elements by the same designer – it has given us an extremely strong identity and sense of selfhood – I would say a corporate identity although one might not think in those terms of a school, but it has helped us to realise who we are and it is a shared, a common realisation, which is a great thing for any organisation.”